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Your Marketing Should Prove Its Worth.

I build the tracking infrastructure, attribution systems, and AI-powered workflows that turn your marketing spend into measurable, predictable revenue — from dataLayer architecture to server-side Conversion APIs. No black boxes. Just clean data and real results.

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Data Collection & Attribution GA4 & GTM Implementation Server-Side Tracking Conversion API (CAPI) DataLayer Architecture AI Automation Attribution Modeling CRM Architecture Tracking Plans $10M+ Ad Spend Managed CleverTap & HubSpot n8n & Make.com AppsFlyer & Amplitude
Data Collection & Attribution GA4 & GTM Implementation Server-Side Tracking Conversion API (CAPI) DataLayer Architecture AI Automation Attribution Modeling CRM Architecture Tracking Plans $10M+ Ad Spend Managed CleverTap & HubSpot n8n & Make.com AppsFlyer & Amplitude
What I Do

Three ways I create impact
for your business.

You have a marketing team and a budget. What you might be missing is the infrastructure that connects everything — so your decisions are driven by data, not instinct, and your results are predictable and measurable.

01

Get the Right Marketing Tools — Actually Working Together

Most marketing stacks are a collection of disconnected tools nobody fully owns. I audit what you have, design what you need, and build a system where your CRM, analytics, ads, and automation actually talk to each other — so your team stops wasting hours on manual workarounds and starts seeing results.

Technical Implementation

I implement and connect: HubSpot, Salesforce Marketing Cloud, CleverTap, Braze, custom data layers, API integrations, CDP architecture, and attribution models across your full funnel.

Stack AuditHubSpot APICleverTapCRM IntegrationAttributionCDP Setup
02

Know Exactly Which Campaigns Are Making You Money

You’re spending on ads, content, and email — but which one is actually driving revenue? I build the data collection and measurement infrastructure — from event taxonomy design and dataLayer standardization to server-side GTM and Conversion APIs — that gives your team clear, reliable answers so you can allocate budget confidently.

Technical Implementation

End-to-end tracking: GA4 360, server-side GTM, Meta CAPI, Google Ads API, TikTok Events API, AppsFlyer, Amplitude, BigQuery attribution models, dataLayer audits, pixel QA, and Looker Studio dashboards that show exactly where revenue comes from.

GA4 360GTM Server-SideConversion APIDataLayerAppsFlyerBigQueryAttribution
03

Automate the Busywork. Scale What Matters.

From lead routing to campaign triggers to weekly reports — I build AI-powered workflows that handle the repetitive work, giving your team back hours every week to focus on strategy, creativity, and growth.

Technical Implementation

I design and deploy automation flows using n8n, Make.com, Zapier, OpenAI API integrations, custom AI agents, push notification sequences, email drip campaigns, and lead scoring systems.

n8nMake.comOpenAI APIAI AgentsPush FlowsLead Scoring
0+
Years in MarTech
0+
Clients Worldwide
$10M+
Ad Spend Managed
3
Continents Served
Pablo F. Pulido
About Me

The person who speaks both languages — business and engineering.

I’m Pablo F. Pulido — I bridge the gap between your marketing strategy and the technology that powers it. With a hybrid background in Engineering and Growth, I transform disconnected marketing operations into scalable, data-driven ecosystems that actually prove their ROI. I’ve managed $10M+ in ad spend and led projects for global companies like McAfee, Kavak, Syngenta, and Travelex — across 9 countries simultaneously at Kavak, where I standardized the global data collection infrastructure.

I speak your CEO's language — ROI, pipeline, market share. I also speak your engineering team's language — APIs, data layers, event schemas. That intersection is where the most valuable work gets done.

01
Strategy + ExecutionI don't just advise — I build, implement, and hand off working systems your team can own and scale independently.
02
Global Experience, US-FocusedProven work with US, LATAM & European brands. Fluent English, available in your timezone.
03
Startup Speed, Enterprise RigorI move fast without cutting corners on the infrastructure that matters long-term.

What people say.

View LinkedIn ↗
★★★★★

Over 8 months managing Pablo at Alloyal, I watched him transition from CRM Specialist to Product Owner to meet a real business need. He led CleverTap implementation from zero in a complex, multi-stakeholder environment through clear direction and disciplined prioritization. His edge: understanding the problem first, asking the right questions, deciding with precision. Committed, technical, and reliable.

Fernando Craviee
Group Product Manager, AI-Driven Products
Alloyal Partners  ·  Direct Manager
★★★★★

In the time I worked with Pablo, he brought forward thoughtful strategic ideas and showed a strong ability to think at a big-picture level. I am confident he will continue to grow and make a meaningful impact in his future roles.

Michael Zhang, PhD
Founder & CEO
Incumental  ·  Direct Manager
★★★★★

Pablo has a very broad strategic vision and delivers highly insightful analyses oriented toward the key KPIs of the operation. He is highly organized and curious, which allows him to raise discussions that are both interesting and genuinely positive for the business.

Marcus Moraes
User Acquisition & Growth Lead
Direct Manager
★★★★★

Pablo is an extremely curious professional, always willing to learn to grow personally and advance the business. With high analytical capacity, he generates new hypotheses, improvements, and discoveries that positively impact the whole team.

Taina Fonseca
CMO
Queima Diaria  ·  Direct Manager
★★★★★

Pablo stood out for his exceptional adaptability working with different nationalities across various LATAM markets. Sharp analytical vision, always focused on campaign indicators and digital performance. Trust-based relationships with every client.

Raphael Morozetti
Business Development
PALM ERA
★★★★★

Working with Pablo at Alloyal has been a very positive experience. Strong technical expertise across multiple areas — a reference point for many of them. Dedicated, studious, and always aiming for excellence. Never settling for the basics.

Natalia Brusaferro
HR Manager
Alloyal Partners
Selected Work

Cases

View All Cases ↗
Alloyal
MarTech Architecture  ·  CRM  ·  Analytics

Alloyal Partners — Full MarTech Build from Zero

Led design and implementation of the complete marketing technology stack for a loyalty rewards platform: CleverTap, mobile tracking, push notifications, deep linking, HubSpot API, and affiliate attribution.

CleverTap GTM Deep Linking Attribution HubSpot API
Prudence
Performance Marketing  ·  LATAM  ·  DKT International

Prudence — LATAM Growth Strategy & Performance Campaigns

Managed regional campaigns for Prudence (DKT International) across LATAM — including a large-scale awareness campaign with an international artist and traffic campaigns to Walmart, Amazon and MercadoLibre.

350M+ Impressions 18x ROAS Meta Ads LATAM

29 clients across 3 continents — detailed cases with results, screenshots, and documentation.

See All Cases ↗
Proven Track Record

13 projects. Every skill, proven in production.

From 9-country dataLayer rollouts to server-side Conversion APIs to AI-driven product migrations — documented results, not slide decks.

Flagship Project · Data Collection & Attribution

Kavak — Global MarTech & Tracking Infrastructure

KAVAK.COM · Dec 2021 – Oct 2023 · 11 countries simultaneously

933
GTM Tags
1,390
Triggers
157
Amplitude Events
16+
Ad Platforms

Owned the entire global data collection infrastructure for Kavak — a unicorn used car marketplace — across 11 countries (MX, BR, AR, CO, CL, PE, TR, UAE, Oman, Saudi Arabia, GCC). Built and maintained 3 parallel GTM containers with distinct responsibilities, a global event taxonomy shared across both web and mobile, and a multi-MCC Google Ads architecture with per-country conversion actions.

Acted as the technical bridge between Country Managers and Engineering — translating business KPIs into events, dataLayer variables, and conversion mappings. Created and maintained the Global Conversion Events Map (GGADS, Facebook, TikTok, Taboola, Criteo sheets) as the single source of truth for all paid media.

3-Container Architecture
GTM-NRGXLJ · Web (All Platforms)
353 tags · 606 triggers · 255 variables — Amplitude (157 events), TikTok, Taboola, LinkedIn, Twitter/X, Snapchat, Bing, RTB House, Criteo, Amazon Ads, Insider, Hotjar, Algolia, OneTrust
GTM-NP3H9GT · Web (Google Stack)
491 tags · 550 triggers · 317 variables — GA4 (per-country + Global property), Google Ads (multiple MCC + brand/purchase accounts per country), DV360/Floodlight, Google Remarketing
GTM-P32K5GT · Server-Side (AWS) ⚡
89 tags · 234 triggers · 249 variables — Facebook CAPI (server-to-server), GA4 server-side (all countries + Global), Google Ads dynamic conversions, TikTok Events API, Taboola, DV360 Floodlight, "Cerebro" internal tool
Car Purchase Event Funnel (standardized across all 11 countries)
home_viewed
→
catalogList_viewed
→
vip_viewed
→
vipInterest_selected
→
checkoutLeadPage_viewed
→
checkoutConfirmation_viewed
→
success_viewed 🎯
+ Car sell funnel (year→make→model→version→color→mileage→location→offer→inspectionSchedule) · Financing funnel (profiling→simulation→approval→pennyTest→handoff) · Self-service / My Account flows
Documented Results

+30% attribution accuracy · 11-country synchronized collection · Conversion mapping across Google Ads (9 per-country MCC accounts), Facebook CAPI, TikTok, Taboola, Criteo — all grounded in one global event taxonomy

GTM Server-Side (AWS)GA4 360 · 11 PropertiesFacebook CAPIAmplitude (157 events)Segment CDPAppsFlyerTikTok Events APIGoogle Ads MCCDV360 / FloodlightCriteoRTB HouseAmazon DSPInsiderOneTrust Consent
Server-Side Tracking PALM ERA

Server-Side Conversion API Infrastructure

Owned the full server-side tracking strategy using GTM server containers — bypassing cookie restrictions to ensure 100% data fidelity for conversion events. Implemented Meta Conversion API (CAPI), Google Ads Conversion API, and TikTok Events API in parallel. Built centralized Looker Studio dashboards for cross-channel attribution. Managed DSP and programmatic setup for precise audience signaling.

Result

100% data accuracy on conversions · Real-time attribution across Meta, Google & TikTok · Cookie-proof server-to-server pipeline

GTM Server-SideMeta CAPIGoogle Ads APITikTok Events APILooker StudioDSP
eCommerce Tracking TRAVELEX

eSim Full-Funnel eCommerce Tracking (GTM)

Architected and implemented complete GTM tracking for the Travelex eSim product. Built a parallel GA4 + Facebook Pixel setup covering the full purchase funnel: PageView → AddToCart → InitiateCheckout → Purchase (Credit Card) → Purchase (Google Pay). Configured consent-aware tag firing and custom event parameters for product-level reporting.

Technical Depth

10 GTM tags · PageView → AddToCart → InitiateCheckout → Purchase · Credit Card & Google Pay as separate conversion events

GTMFacebook PixelGA4 EventseCommerce TrackingConsent Mode
Attribution Architecture FREELANCE

WebOps Attribution SOP System

Built enterprise-grade attribution SOPs for agency clients — covering tracking onboarding, pre/post-launch QA, cross-domain GTM setup with Conversion Linker, and PPC landing page attribution. Architected CRM webhook pipelines (Zapier/Make) mapping hidden UTMs and form fields to Lead Docket, Lawmatics, and HubSpot. Managed end-to-end Call Tracking (CallRail, CTM) and resolved SMTP deliverability failures.

Scope

Multi-client attribution system · Cross-domain tracking · Call attribution · Full CRM data mapping

GA4 + GTMCallRail / CTMZapier / MakeHubSpotCross-DomainUTM Mapping
Lead Gen Tracking BIG-D COMPANIES

Multi-Property GA4 Lead Tracking System

Implemented dual-container GA4 event tracking across Big-D Companies and Big-D Mountain West properties. Configured granular contact intent events — phone call clicks, email clicks, contact form submissions, get-directions taps, and local offices browsing — enabling precise lead quality scoring. Built cross-property reporting for attribution between corporate and regional sites.

Technical Depth

2 GTM containers · 10 custom events · Intent-based lead scoring · Cross-property attribution

GTMGA4 EventsLead ScoringMulti-PropertyClick Tracking
MarTech Architecture ALLOYAL

Full MarTech Stack — Built from Zero

Designed and implemented the complete MarTech infrastructure for a loyalty platform serving 400+ white-label apps. Included CleverTap SDK (iOS/Android/Web), event taxonomy, push notification campaigns (FCM + APNS), omnichannel journeys (Onboarding, Activation, Re-engagement), HubSpot API integration for B2B pipeline, and affiliate attribution system.

Result

GMV +14.7% YoY · GMV/MAU efficiency +138% · Push notifications drove +93% of GMV · $500K engineering savings identified

CleverTapiOS/Android SDKPush NotificationsHubSpot APIAffiliate Attribution
Cloud Migration ALLOYAL

Legacy-to-Cloud Platform Migration

Architected and led the full migration of the "Alloyal Partners" platform from Google Apps Script (technical debt, no scalability) to a modern Supabase + React stack. Implemented PostgreSQL multi-tenant architecture, Row Level Security (RLS), and Edge Functions for performance. Managed a distributed squad (Engineering, Data, UX) through the entire transition.

Result

$500K/year in engineering waste eliminated · Infinite scalability · RLS security · Latency optimized via Edge Functions

ReactSupabasePostgreSQLRLS SecurityEdge Functions
Mobile Attribution ALLOYAL

Proprietary Deep Linking & Attribution System

Built a fully proprietary Deep Linking and Deferred Deep Linking system to replace deprecated Firebase Dynamic Links — recovering 100% data ownership. Built on React/Supabase, the system handles iOS Universal Links, Android App Links, campaign parameter preservation, and post-install attribution across all 400+ white-label apps. Full data sovereignty without third-party dependency.

Result

<120ms P95 latency · 100% data ownership · Firebase Dynamic Links replaced · iOS Universal Links & Android App Links

Deep LinkingDeferred Deep LinkReact / SupabaseiOS Universal LinksAndroid App Links
AI Innovation ALLOYAL

IntelliNODE — AI Channel Selection Logic

Conceptualized and launched IntelliNODE: an AI logic layer that automatically routes users to the optimal engagement channel (WhatsApp vs. Email vs. Push) based on real-time behavior patterns — open rates, click history, time-of-day, device type. Eliminated manual campaign configuration overhead and optimized engagement cost per interaction across 400+ app instances.

Result

86% CTR on WhatsApp offers · 50% of app sessions from AI-routed channel · Zero manual campaign config needed

AI Agentsn8n AutomationWhatsApp APICleverTapBehavioral Logic
SaaS Product ALLOYAL

Vox — B2B Omnichannel Engagement Suite

Built the self-service "Vox" product: a B2B interface enabling 400+ white-label app operators to independently orchestrate omnichannel campaigns (Push, Email, In-App, SMS) without engineering support. Integrated CleverTap's Campaign API for programmatic campaign creation, hyper-personalization via event-based segmentation, and App Inbox with CleverTap Web Inbox. Reduced ops overhead by 60%.

Scale

400+ white-label apps · Self-service B2B platform · Push / Email / In-App / SMS · CleverTap API

CleverTap APISaaS B2BApp InboxPush CampaignsPersonalization
Performance Marketing PRUDENCE / DKT

LATAM Growth Strategy & Performance Campaigns

Managed regional performance campaigns for Prudence (DKT International) across LATAM — including a landmark awareness campaign featuring an international artist (Residente, Calle 13). Drove traffic campaigns to Walmart, Amazon, and MercadoLibre. Managed the full media mix: Meta, TikTok, YouTube, programmatic. Delivered 350M+ impressions and 18x ROAS on conversion-focused campaigns.

Result

350M+ impressions · 110M people reached · 55M+ video views · 57% increase in store sales MoM · 18x ROAS

Meta AdsTikTok AdsYouTubeProgrammaticLATAM350M+ Impressions
CRO & Expansion QUEIMA DIÁRIA

Funnel Optimization & LATAM Expansion

Led the full experimentation roadmap using A/B testing, heatmap analysis (Hotjar), and funnel behavior data to systematically improve the subscription conversion funnel. Defined Go-to-Market product requirements for market expansion into Chile, Mexico, and Peru. Collaborated with Product and Engineering teams to prioritize and ship CRO wins rapidly.

Result

+62% conversion rate · 5 new LATAM markets · Go-to-Market delivered in Chile, Mexico & Peru · SOPs built for Growth team

A/B TestingCROHotjarGo-to-MarketLATAM Expansion
Enterprise Operations LATAM / ACCENTURE

Global Financial Process Optimization

Managed the "Procure to Pay" workflow for LATAM Airlines at Accenture — one of the most complex invoicing operations in Latin America. Implemented process controls, automated validation checks, and Lean Six Sigma methodologies to systematically eliminate billing discrepancies across the airline's vendor network. Applied Black Belt principles to process redesign.

Result

-65% billing errors · Direct profitability impact · Lean Six Sigma Black Belt applied

Process EngineeringLean Six SigmaProcure to PayFinance Ops

Trusted by 35+ companies across three continents

Influencer Marketing

I've also worked with creators
that move millions.

Managing MarTech, tracking, and campaign infrastructure for influencers with audiences from 50K to 8M+ followers — from Residente (Calle 13) to UFC hosts and digital creators across Latin America.

Luis Fernando Pena 590K
Aurelie Garzonio 502K
Paco Ayala 185K
Wakandacol 586K
Instafamiliar 58K
Livingbynikol 11K
Residente 8.4M
Dina Vergara 974K
Cesita 1M
Shayane 104K
Yo soy Veronica 1.2M
Ismarock 25K
Thaily Amezcua 395K
The Arsenal

100+ tools.
10+ years hands-on.

Not just tools I've seen on a slide deck — technologies I've implemented, configured, and shipped in production for real clients.

AI Engineering
ChatGPT TeamOpenAI APIClaudeGemini AdvancedManus AIPerplexityNotebookLMLovableFirebase Studio
Digital Analytics 360
GA4 360Google Analytics 4GTM Server-SideGoogle Tag Manager 360AmplitudeAppsFlyerMixpanelAdobe AnalyticsTealiumHotjarMicrosoft ClarityLucky OrangeGoogle BigQueryFirebase AnalyticsChannableGoogle Optimize
AdTech & Performance ($10M+ Managed)
Google AdsMeta AdsTikTok AdsLinkedIn AdsDV360YouTube AdvertisingTaboolaOutbrainMicrosoft AdvertisingSpotify AdsTwitter/X AdsPinterest AdsSnapchat AdsGloboAds
CRM & Marketing Automation
CleverTapHubSpot (Advanced API)Salesforce Marketing CloudBrazeActiveCampaignEloquaKlaviyoMailchimpSendGridSprinklrZendeskn8nMake.comZapierReportei
BI & Data Visualization
Looker StudioPower BITableauLookerQlikViewSupermetricsArcGIS
Product Engineering & Cloud
ReactSupabasePostgreSQLPythonSQLFirebaseTailwind CSSGitHubPostmanWebflowWordPressUnbounceAdobe IllustratorCanva
PM Frameworks & Methods
JiraConfluenceFigmaMiroClickUpAsanaTrelloAgile / ScrumKanbanLean Six Sigma Black BeltPMP

Let's Build
Together.

Send a Message Book a 30-min Call

Get in touch.

I typically respond within 24 hours. For urgent inquiries, booking a call is the fastest path.

✉ pablo.a.f.pulido@gmail.com in linkedin.com/in/pablofpulido ▵ @pablofpulido ⊙ pfp.marketing

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