Hyros vs GoHighLevel Purchase Reconciliation
Reconciled buyer-doc, GoHighLevel, and Hyros purchase exports to explain unattributed coaching sales, identify source-of-truth gaps, and prevent duplicate Meta Purchase delivery.
Source-Pipeline Conversion Routing Audit
Audited the client’s GTM and platform events, proving that requested Qualified Sign Up and Checkout Succeeded conversions were generated outside browser GTM and needed source-pipeline access.
GA4 Consent-Mode Failure Diagnosed and Documented
Diagnosed why a B2B SaaS marketing site collected zero GA4 data despite correct tags: a missing Cookiebot-to-Consent-Mode update. Untangled a 7-property, 103-tag estate and shipped a 9-page branded audit with a target architecture and remediation roadmap.
Forensic Audit of a 207-Tag GTM Container
Forensic audit of a 207-tag shared GTM container for a high-priority B2B account. Diagnosed Microsoft UET events that appeared to fire in GTM but never executed, validated the fixes at Network and platform level, and migrated HubSpot conversion signaling to true post-submission semantics.
Dual-flow Meta CAPI event routing for WhatsApp
Split Meta WhatsApp conversions by origin: native CTWA sends business-messaging events (LeadSubmitted/QualifiedLead); landing-page leads send website Lead/ViewContent, one backwards-compatible adapter change, gated to one client, verified against Meta's official event list.
Fixed Google Ads offline conversion attribution
Traced near-zero Google Ads WhatsApp conversions to an empty-gclid extraction bug and an unimplemented upload delay, then shipped deep-field capture and an event-relative 24h Cloud Tasks schedule, verified live end-to-end.
OpenAI Ads Crawler Access Guide
A branded Summit Chase technical guide for enabling OpenAI's OAI-AdsBot across two the client domains, so ChatGPT Ads can validate landing pages, verified line-by-line against OpenAI's official crawler documentation and rendered through an automated HTML-to-PDF pipeline.
OpenAI Ads Demo-Booking Conversion Tracking
Fixed OpenAI Ads Book Demo tracking by validating the base pixel, replacing misleading conversion events, and wiring the live /book-demo form submit to a clean custom event.
Google Ads + Meta Microconversion Setup
Rebuilt Resource Guide Download tracking across Google Ads, Meta, and GA4 by replacing stale custom-event logic with the live HubSpot form-submit behavior and adding Google Enhanced Conversions.
Gateway GTM Bridge
Consolidated three conflicting GTM conversion scripts into one browser bridge posting to the Summit Chase Conversion Gateway. Full click id sweep across six ad platforms, plus event_id dedup, consent signals and Gravity pixel context, with zero destination keys client-side.
Form-Submit dataLayer for Enhanced Conversions
Designed an additive, single-fire dataLayer event capturing lead data at form submission on a Next.js site, wired to a GTM User-Provided Data variable to power Google Ads Enhanced Conversions, no client-side hashing, no broken existing triggers.
Kavak, Global MarTech & Tracking Infrastructure
Owned the entire global data collection infrastructure for Kavak, a unicorn used car marketplace, across 11 countries (MX, BR, AR, CO, CL, PE, TR, UAE, Oman, Saudi Arabia, GCC). Built and maintained 3 parallel GTM containers wit…
WebOps Attribution SOP System
Built enterprise-grade attribution SOPs for agency clients, covering tracking onboarding, pre/post-launch QA, cross-domain GTM setup with Conversion Linker, and PPC landing page attribution. Architected CRM webhook pipelines (Zap…
FREELANCE Open project →14Data Collection & AttributioneSim Full-Funnel eCommerce Tracking (GTM)
Architected and implemented complete GTM tracking for the Travelex eSim product. Built a parallel GA4 + Facebook Pixel setup covering the full purchase funnel: PageView → AddToCart → InitiateCheckout → Purchase (Credit Card) → Pur…
TRAVELEX Open project →15Data Collection & AttributionMulti-Property GA4 Lead Tracking System
Implemented dual-container GA4 event tracking across Big-D Companies and Big-D Mountain West properties. Configured granular contact intent events, phone call clicks, email clicks, contact form submissions, get-directions taps, a…
BIG-D COMPANIES Open project →16Data Collection & AttributionServer-Side Conversion API Infrastructure
Owned the full server-side tracking strategy using GTM server containers, bypassing cookie restrictions to ensure 100% data fidelity for conversion events. Implemented Meta Conversion API (CAPI), Google Ads Conversion API, and Ti…
PALM ERA Open project →17MarTech ArchitectureZero-downtime BigQuery→Postgres serving migration
Migrated five production dashboard surfaces from BigQuery to Postgres behind a per-page flag with a loud fallback and two-witness parity, owner faithfulness plus scoped-tenant correctness, measured against a co-located latency floor.
Client-Ready GA4/GTM Cleanup Decision Workbook
Extracted 56 Conversion Linker domains, 41 malformed UTM combos and 36 events from real GTM/GA4 exports, then packaged them into a branded, dropdown-driven spreadsheet so a non-technical team could decide keep/remove/merge without touching the live setup.
Salesforce → Paid Media Lifecycle Attribution
Designed a Salesforce-centered lifecycle attribution architecture to move the client from form-submit optimization toward MQL, SQL, Opportunity and Closed Won signals. The design used direct Salesforce paths where possible, reserved HubSpot specifically for LinkedIn CAPI, and made click-ID persistence and CRM-stage evidence mandatory before implementation.
Multi-Client Analytics Portal Architecture
Designed a multi-client analytics portal to replace one-off reporting workflows with BigQuery-backed data models, standardized dashboard templates, admin controls, client branding, and cross-platform campaign normalization.
Locked Cloud Run behind LB + Cloud Armor
Closed the gateway's public run.app back door to internal-and-cloud-load-balancing so all traffic passes Cloud Armor, verifying the delivery-worker path and preserving 48 in-flight Cloud Tasks, with one-command rollback.
Skip-invariant, multi-funnel CRM conversion model
Designed a reached-based CRM funnel model that stays correct when leads skip stages, measures cohort velocity, supports multiple funnels per client, surfaces revenue per stage, and adapts to B2B and B2C outcomes.
Vox, B2B Omnichannel Engagement Suite
Built the self-service "Vox" product: a B2B interface enabling 400+ white-label app operators to independently orchestrate omnichannel campaigns (Push, Email, In-App, SMS) without engineering support. Integrated CleverTap's Campai…
ALLOYAL Open project →24MarTech ArchitectureProprietary Deep Linking & Attribution System
Built a fully proprietary Deep Linking and Deferred Deep Linking system to replace deprecated Firebase Dynamic Links, recovering 100% data ownership. Built on React/Supabase, the system handles iOS Universal Links, Android App Li…
ALLOYAL Open project →25MarTech ArchitectureIntelliNODE, AI Channel Selection Logic
Conceptualized and launched IntelliNODE: an AI logic layer that automatically routes users to the optimal engagement channel (WhatsApp vs. Email vs. Push) based on real-time behavior patterns, open rates, click history, time-of-d…
ALLOYAL Open project →26MarTech ArchitectureFull MarTech Stack, Built from Zero
Designed and implemented the complete MarTech infrastructure for a loyalty platform serving 400+ white-label apps. Included CleverTap SDK (iOS/Android/Web), event taxonomy, push notification campaigns (FCM + APNS), omnichannel jou…
ALLOYAL Open project →27MarTech ArchitectureLegacy-to-Cloud Platform Migration
Architected and led the full migration of the "Alloyal Partners" platform from Google Apps Script (technical debt, no scalability) to a modern Supabase + React stack. Implemented PostgreSQL multi-tenant architecture, Row Level Sec…
ALLOYAL Open project →28Web & Product EngineeringMFA + metrics observability for an admin console
Added Supabase TOTP 2FA with hashed backup codes, inactivity auto-logout and 12h sessions to the gateway's Next.js console, fixed a login MFA redirect race, and proved 'frozen' KPIs were a stale SSR/CDN view, not the backend.
Intelligence Portal, interactive POC
A self-contained, AI-built multi-page paid-media reporting portal POC, per-platform pages, conversions, CRM funnel and a WebGL geomarketing globe, each screenshot-verified through a headless Chromium pipeline before delivery.
Root-caused a Cloudflare DNS migration outage
When the gateway admin domain went NXDOMAIN, I proved via dig/NS records and the zone export that a Namecheap→Cloudflare migration dropped gateway/staging-api/docs, confirmed prod and email were intact, and delivered exact restore records.
Realistic 3D geomarketing globe + decision intelligence
A token-free WebGL 3D globe (MapLibre + deck.gl + Esri imagery) with switchable heatmap, points, 3D bars and connection flows, wrapped in geo decision modules: where to scale vs reallocate, best platform by market, momentum and concentration.
Multi-agent WhatsApp lead ingestion pipeline
Built a scheduled Claude bridge that extracts deep attribution from Patagon via MCP subagents and ships the client's WhatsApp leads to Meta + Google every weekday, plus a one-shot multi-agent 15-day/7-day backfill, idempotent, rate-limit-aware, sandbox-constraint-proof.
Live Multi-Platform Paid Media Report via MCP
Built an automated, brand-faithful paid media report for a B2B SaaS client by pulling live Google, LinkedIn and X data through the Supermetrics MCP server, filtering out micro-conversions, and rendering a print-accurate A4 PDF with programmatic margin QA.
LATAM Growth Strategy & Performance Campaigns
Managed regional performance campaigns for Prudence (DKT International) across LATAM, including a landmark awareness campaign featuring an international artist (Residente, Calle 13). Drove traffic campaigns to Walmart, Amazon, an…
PRUDENCE / DKT Open project →35Growth & PerformanceGlobal Financial Process Optimization
Managed the "Procure to Pay" workflow for LATAM Airlines at Accenture, one of the most complex invoicing operations in Latin America. Implemented process controls, automated validation checks, and Lean Six Sigma methodologies to …
LATAM / ACCENTURE Open project →36Growth & PerformanceFunnel Optimization & LATAM Expansion
Led the full experimentation roadmap using A/B testing, heatmap analysis (Hotjar), and funnel behavior data to systematically improve the subscription conversion funnel. Defined Go-to-Market product requirements for market expansi…
QUEIMA DIÁRIA Open project →No projects match that filter.