McAfee
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664,630 users reached (final phase) · 10,753 clicks · CTR improved from 1.14% to 2.52% post-optimization · 331% above impressions goal
Black Friday campaign management for McAfee across Mexico and Brazil. Achieved significant performance improvements through strategic segmentation optimization and media buying refinement across multiple phases.
Technologies & tools
Meta AdsGoogle AdsDV360Segmentation OptimizationMedia BuyingCampaign StrategyAnalytics
- Client
- McAfee
- Industry
- Cybersecurity
- Discipline
- Performance Marketing
- Core stack
- Meta Ads, Google Ads, DV360, Segmentation Optimization, Media Buying and 2 more
- Evidence
- 15 screenshots
