Kavak
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Global tracking standardized across 9 countries · Single source of truth for all Product & Strategy teams
Global Technical MarTech Specialist. Owner of the Global Data Collection Infrastructure across 9 countries. Designed and standardized data collection schemas (dataLayers) for Web & App, serving as the single source of truth for Product and Strategy teams globally.
Technologies & tools
GTMdataLayer ArchitectureGA4Global TrackingMarTech StackAPI Integrations
- Client
- Kavak
- Industry
- Automotive / Marketplace
- Discipline
- MarTech Architecture
- Core stack
- GTM, dataLayer Architecture, GA4, Global Tracking, MarTech Stack and 1 more
- Evidence
- 3 screenshots
