PalmEra
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100% data accuracy for conversion events · Real-time attribution across Meta, Google, TikTok
MarTech & Analytics Specialist. Owned server-side and client-side tracking strategy using GTM, ensuring 100% data accuracy for conversion events. Designed and maintained centralized Looker Studio reporting ecosystem for real-time cross-channel attribution insights.
Technologies & tools
GTM Server-SideLooker StudioMeta AdsGoogle AdsTikTok AdsAttributionDSPs
- Client
- PalmEra
- Industry
- Digital Marketing Agency
- Discipline
- Performance Marketing
- Core stack
- GTM Server-Side, Looker Studio, Meta Ads, Google Ads, TikTok Ads and 2 more
- Evidence
- 7 screenshots and 2 videos
