Prudence
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350M+ impressions · 110M people impacted across LATAM · 55M+ video views · 1.5M website visits · 57% increase in store sales M/M · 93% increase in store visits · 18x ROAS
Growth & Regional Strategy for Prudence (DKT International) across LATAM. Managed two major campaign types: (1) LATAM awareness campaign with an international artist focused on sexual education, one of the largest of its kind in the region. (2) Traffic campaigns to online stores (Walmart, Amazon, MercadoLibre) with full optimization and performance management.
Technologies & tools
Meta AdsCampaign StrategyLATAM ExpansionCopa AmericaInfluencer CampaignsWalmart/Amazon/MLConversion OptimizationPerformance Dashboards
- Client
- Prudence
- Industry
- Healthcare / DKT International
- Discipline
- Performance Marketing
- Core stack
- Meta Ads, Campaign Strategy, LATAM Expansion, Copa America, Influencer Campaigns and 3 more
- Evidence
- 65 screenshots and 11 videos
