MarTech Architecture
Full MarTech Stack, Built from Zero
ALLOYAL
Shipped
Designed and implemented the complete MarTech infrastructure for a loyalty platform serving 400+ white-label apps. Included CleverTap SDK (iOS/Android/Web), event taxonomy, push notification campaigns (FCM + APNS), omnichannel journeys (Onboarding, Activation, Re-engagement), HubSpot API integration for B2B pipeline, and affiliate attribution system.
Measured Results
GMV +14.7% YoY · GMV/MAU efficiency +138% · Push notifications drove +93% of GMV · $500K engineering savings identified
Full Stack
CleverTapiOS/Android SDKPush NotificationsHubSpot APIAffiliate Attribution