Growth & Performance
Funnel Optimization & LATAM Expansion
QUEIMA DIÁRIA
Shipped
Led the full experimentation roadmap using A/B testing, heatmap analysis (Hotjar), and funnel behavior data to systematically improve the subscription conversion funnel. Defined Go-to-Market product requirements for market expansion into Chile, Mexico, and Peru. Collaborated with Product and Engineering teams to prioritize and ship CRO wins rapidly.
Measured Results
+62% conversion rate · 5 new LATAM markets · Go-to-Market delivered in Chile, Mexico & Peru · SOPs built for Growth team
Full Stack
A/B TestingCROHotjarGo-to-MarketLATAM Expansion