Kavak, Global MarTech & Tracking Infrastructure

Owned the entire global data collection infrastructure for Kavak, a unicorn used car marketplace, across 11 countries (MX, BR, AR, CO, CL, PE, TR, UAE, Oman, Saudi Arabia, GCC). Built and maintained 3 parallel GTM containers with distinct responsibilities, a global event taxonomy shared across both web and mobile, and a multi-MCC Google Ads architecture with per-country conversion actions. Acted as the technical bridge between Country Managers and Engineering, translating business KPIs into events, dataLayer variables, and conversion mappings. Created and maintained the Global Conversion Events Map (GGADS, Facebook, TikTok, Taboola, Criteo sheets) as the single source of truth for all paid media.