Growth & Performance
LATAM Growth Strategy & Performance Campaigns
PRUDENCE / DKT
Shipped
Managed regional performance campaigns for Prudence (DKT International) across LATAM, including a landmark awareness campaign featuring an international artist (Residente, Calle 13). Drove traffic campaigns to Walmart, Amazon, and MercadoLibre. Managed the full media mix: Meta, TikTok, YouTube, programmatic. Delivered 350M+ impressions and 18x ROAS on conversion-focused campaigns.
Measured Results
350M+ impressions · 110M people reached · 55M+ video views · 57% increase in store sales MoM · 18x ROAS
Full Stack
Meta AdsTikTok AdsYouTubeProgrammaticLATAM350M+ Impressions