MarTech Architecture
Vox, B2B Omnichannel Engagement Suite
ALLOYAL
Shipped
Built the self-service "Vox" product: a B2B interface enabling 400+ white-label app operators to independently orchestrate omnichannel campaigns (Push, Email, In-App, SMS) without engineering support. Integrated CleverTap's Campaign API for programmatic campaign creation, hyper-personalization via event-based segmentation, and App Inbox with CleverTap Web Inbox. Reduced ops overhead by 60%. 400+ white-label apps · Self-service B2B platform · Push / Email / In-App / SMS · CleverTap API
Full Stack
CleverTap APISaaS B2BApp InboxPush CampaignsPersonalization