Data Collection & Attribution
eSim Full-Funnel eCommerce Tracking (GTM)
TRAVELEX
Shipped
Architected and implemented complete GTM tracking for the Travelex eSim product. Built a parallel GA4 + Facebook Pixel setup covering the full purchase funnel: PageView → AddToCart → InitiateCheckout → Purchase (Credit Card) → Purchase (Google Pay). Configured consent-aware tag firing and custom event parameters for product-level reporting. 10 GTM tags · PageView → AddToCart → InitiateCheckout → Purchase · Credit Card & Google Pay as separate conversion events
Full Stack
GTMFacebook PixelGA4 EventseCommerce TrackingConsent Mode