Data Collection & Attribution
Multi-Property GA4 Lead Tracking System
BIG-D COMPANIES
Shipped
Implemented dual-container GA4 event tracking across Big-D Companies and Big-D Mountain West properties. Configured granular contact intent events, phone call clicks, email clicks, contact form submissions, get-directions taps, and local offices browsing, enabling precise lead quality scoring. Built cross-property reporting for attribution between corporate and regional sites. 2 GTM containers · 10 custom events · Intent-based lead scoring · Cross-property attribution
Full Stack
GTMGA4 EventsLead ScoringMulti-PropertyClick Tracking