MarTech Architecture
Proprietary Deep Linking & Attribution System
ALLOYAL
Shipped
Built a fully proprietary Deep Linking and Deferred Deep Linking system to replace deprecated Firebase Dynamic Links, recovering 100% data ownership. Built on React/Supabase, the system handles iOS Universal Links, Android App Links, campaign parameter preservation, and post-install attribution across all 400+ white-label apps. Full data sovereignty without third-party dependency.
Measured Results
<120ms P95 latency · 100% data ownership · Firebase Dynamic Links replaced · iOS Universal Links & Android App Links
Full Stack
Deep LinkingDeferred Deep LinkReact / SupabaseiOS Universal LinksAndroid App Links