Data Collection & Attribution
Server-Side Conversion API Infrastructure
PALM ERA
Shipped
Owned the full server-side tracking strategy using GTM server containers, bypassing cookie restrictions to ensure 100% data fidelity for conversion events. Implemented Meta Conversion API (CAPI), Google Ads Conversion API, and TikTok Events API in parallel. Built centralized Looker Studio dashboards for cross-channel attribution. Managed DSP and programmatic setup for precise audience signaling.
Measured Results
100% data accuracy on conversions · Real-time attribution across Meta, Google & TikTok · Cookie-proof server-to-server pipeline
Full Stack
GTM Server-SideMeta CAPIGoogle Ads APITikTok Events APILooker StudioDSP