Data Collection & Attribution
WebOps Attribution SOP System
FREELANCE
Shipped
Built enterprise-grade attribution SOPs for agency clients, covering tracking onboarding, pre/post-launch QA, cross-domain GTM setup with Conversion Linker, and PPC landing page attribution. Architected CRM webhook pipelines (Zapier/Make) mapping hidden UTMs and form fields to Lead Docket, Lawmatics, and HubSpot. Managed end-to-end Call Tracking (CallRail, CTM) and resolved SMTP deliverability failures. Multi-client attribution system · Cross-domain tracking · Call attribution · Full CRM data mapping
Full Stack
GA4 + GTMCallRail / CTMZapier / MakeHubSpotCross-DomainUTM Mapping